Bony faces seen on actresses like Keira Knightley or supermodels such as Kate Moss and Anja Rubik have long been termed as beautiful. With a new wave of health awareness, this ideal of beauty no longer exists.
A so called “plumpy” face marks, what is considered as beautiful today. Cosmetics and plastic surgery make use of this new beauty ideal to promote products and services promising to achieve this look.

But it is not only the faces that are allowed to be “fat”, but also the silhouette, and especially the waist. The so-called Venus figure by Willendorf, which illustrated fertility and femininity, is again strongly present in accordance with the ideal of beauty. It is well known that women in countries on the continent of Africa are considered beautiful, when looking curvy and fertile, and this has repeatedly led to astonishment in western countries such as Germany. A German doctor once asked even: “Do Turkish men like fat women or why are Turkish women always so plump? The doctor herself ate only one bun at lunchtime, being skinny, without curves, but fine lines.

In the past, similarly sunken faces were the norm. The fact that women were particularly thin was evident on the face. Especially the world of models, which should always represent the ideal of beauty in the fashion world, was tasked with claiming an understanding of beauty that says: “Your face must be thin, your bones visible, your attitude and negativity towards life as well”. Models represented a neglecting position, a society defending drugs, and the right to reject life by getting thinner and living unhealthier.

Rejection and resistance was in, not only againt politics, the government of the 70s, but mostly against a comfort lifestyle between having a family, a nice car and a happy face. Living “healthy” by having these attributes was back than not mainstream. Today it is. Healthy foods, starting a family, living a life in the suburbs is much liked again. Unconventional life once fought against the so called conservatism.

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