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After Cara Delevingne and Kendall Jenner as examples for manufactured, yet dominant beauty ideals, Kim Kardashian will be anaylized in terms of a criticism on established beauty ideals in media.

Beautymogul, Social Media Star and Reality TV Protagonist Kim Kardashian has been the most important beauty icon in the past ten years. She embodies nearly every aspect of what is considered as beautiful by women all over the world. Ten reasons, why.

1. Selfconfidence: Kim Kardashian is known as a woman being equipped with a good portion of self-esteem, which is likely of many desired. To be represented as a woman, media figur and even business woman, the brains of the gang (The Kardashians) knows how to impress and present herself wearing and not wearing certain clothes.

2. A „brilliant brunette“: Brunettes never have been this much of relevance since there is „Kim Kardashian“. Through Kim Kardashian, a change was driven. As a brunette myself, I can truely say, that Kim Kardashian did point the way for Brunettes. She once has fought wittingly or unwittingly against the over-representation of „blonde hair“ through media, movies and industries such as fashion and mostly beauty. The way of other brunette personalities in media has been smoothed.

3. Body Positivity: It is no secret, that Kim Kardashian, who might have undergo one or two extra surgeries to get more of features considered as “beautiful” or “attractive” (commonly attributed to afro-american women), set new (beauty) standards. They might be not realistic, but they are relatable for nearly every women. And literally she can’t be peg as any size or body image (standard.) She has the big butt, some can relate to, the chest, even an uncommon skin color. In addition, her appearance combines and represents nearly facial and body features that had been discriminated for years. The Paper Magazine Story and the following discrimination of “steatopygia” had been one.

4. The pretty, stupid girl: Just as Paris Hilton has done, Kim plays a role of the so called pretty stupid, no, pretty, but stupid, aka „beauty without brains“, which is much liked to be seen. In a society, where prejudices are established, they are welcomed confirmed by a Kardashian. Media loved to see the stupid Blonde. It might be an advantage a brunette being represented for once as well, but likewise her stigmatilizing role has only managed to replace the „blonde, stupid“ as known from movies. Her part has seldom something interesting to tell as well.

5. All American girl: Kim Kardashian is a girl, who is born and has been raised in Los Angeles. From her materialistic approach to life, over her accent, sugarcoating and charming communication skills to her pretentious behaviour: Kim Kardashian takes over what is known as American to the outside world of the United States, and stands for all things that are considered as “American stupid”. She might play with this cliché, which is in circulation, that of Californian (American) people, but her role seems to satisfy the average consumer of her TV Show „Keeping Up with the Kardashians“, or even Anti-American Americans and people from all over the world. Her presence, and mostly her high outreach confirms presumptions and an image most people already have of the average person of the United States.

6. „Multicultural“, „Multiethnic“, „Mixed-raced“. In Germany we would also say she has a „Migrationbackround“ as Kim Kardashian‘s having among others Armenian roots. And so Kim K as an American (brand) without an immigrant background would be like a cheeseburger without cheese. Kim Kardashian would no way have this intense amount of succes and representation if not hundreds and thousand female follower would not be familiar with her looks. Kim Kardashian being Armenian makes women from Morocco over Somalia to Iran, Lebanon and Kuwait able to identify with her looks. Her look meets related looks of a whole world region of femininity, who seemingly just waited to get represented through media.

7. From rags to riches. Not quite, but almost. A so called videotape is not the most invested work in a career as one of the most known person in this world. She might be the daughter of an advocate, but – she came with less, gained and will stay or leave with – at least – something, and 17 season’s of a reality show called “Keeping Up With the Kardashians” at her back as a source.

8. “Please stop making stupid people famous”, is one of the most quoted sentences, when it comes to Kim Kardashians status in media, or let’s say when asked a bored audience of internet and media. But still getting featured by mainstream media and probably thousands of covers of worldwide tabloids, just show, that we still live in a society, where news are produced that don’t have any counterpart role of what really occurs in society.

9. Kim Kardashian has been an par example for aestheticians. Countless women hurry on social media having nearly the same eyebrows, similar rhinoplasty and lip injections. Plastic surgery still is a hot topic when it comes to beauty and looks. The one or other surgery might have been an inspiration to several different doctors from all over the world drumping up business and learning experience. Since plastic surgery is very common and hardly a taboo, woman might see the Kardashians as a guideline to their vision of results.

10. An ever changing face. Kim Kardashian improved her looks and face from time to time so much, that she almost looks like another person. And so she knows how to satisfy an ideal of beauty that does not even exist. She embodies the sort of woman, who is blinded by an illusion of beauty that requires improvement all the time. And this sort of woman, who might snooze inside all of us and already is blinded and effected by media tries to reach a sort of “being-beautiful” that does not exist, but nourishes the feeling and insecurity of not looking good enough. And as a woman she embodies the insecure woman that is still among us.

This article shall not engage a personal attack.

Bony faces seen on actresses like Keira Knightley or supermodels such as Kate Moss and Anja Rubik have long been termed as beautiful. With a new wave of health awareness, this ideal of beauty no longer exists.
A so called “plumpy” face marks, what is considered as beautiful today. Cosmetics and plastic surgery make use of this new beauty ideal to promote products and services promising to achieve this look.


But it is not only the faces that are allowed to be “fat”, but also the silhouette, and especially the waist. The so-called Venus figure by Willendorf, which illustrated fertility and femininity, is again strongly present in accordance with the ideal of beauty. It is well known that women in countries on the continent of Africa are considered beautiful, when looking curvy and fertile, and this has repeatedly led to astonishment in western countries such as Germany. A German doctor once asked even: “Do Turkish men like fat women or why are Turkish women always so plump? The doctor herself ate only one bun at lunchtime, being skinny, without curves, but fine lines.

In the past, similarly sunken faces were the norm. The fact that women were particularly thin was evident on the face. Especially the world of models, which should always represent the ideal of beauty in the fashion world, was tasked with claiming an understanding of beauty that says: “Your face must be thin, your bones visible, your attitude and negativity towards life as well”. Models represented a neglecting position, a society defending drugs, and the right to reject life by getting thinner and living unhealthier.

Rejection and resistance was in, not only againt politics, the government of the 70s, but mostly against a comfort lifestyle between having a family, a nice car and a happy face. Living “healthy” by having these attributes was back than not mainstream. Today it is. Healthy foods, starting a family, living a life in the suburbs is much liked again. Unconventional life once fought against the so called conservatism.

Rihanna’s beauty brand “Fenty Beauty” has been a game changer since the very beginning. All 40 different shades, which have been offered since 2017, had revolutionized the beauty world. Representation not only through media – Rihanna and other musicians mostly of RnB, HipHop and Soul genre included- was happening, but “foundation” – the key, and actual foundation of inclusiveness due the fact that skin color still is a stigma-driven component of society and it’s own ideals.

Having taken the heart of her fans by storm, Rihanna’s Fenty Beauty had been – and still is – activism. She stands up for her own beauty ideals, and most of all against the discrimination of her own people, showing representation through her own build beauty empire within, but beyond the world of beauty and fashion. And as an ambassador and human rights activist and youth idol: Why not using the own pretty unique face to promote her products and belonging ideals?

Since then several women aren’t only represented throughout the Fenty-Beauty experience and journey, but able to identify, feel comfortable and understood in a community, which has been enriched by a change. The change of “being different” from what has been the norm for several years especially in the make up industry.

Supermodel Neelam Gill for example told Vogue’s “Beauty Secrets’s that she would feel “left out” and “upset” by not finding the right shade of foundation in the drugstore, when growing up. The 24-year old, being the first Indian model for Burberry, now does use Fenty as her foundation to “Off Duty Beauty”.

And so do several girls and women, who have skin colors that they feel are not represented nor defined by most and commonly known beauty brands. The lack of identification has come and been filled up by an icon. There’s no secret about Iman Abdulmajid brands “IMAN” offering various shades for the so called “Woman of Color”. But in times of fashion as a new lifestyle value and beauty as well as culture being a political issue, Rihanna’s Fenty Beauty has made it to a new menu, which contains inclusivity and much more equality and self-determination.

The Body Luminizer called “Body Lava”, a “Diamond Bomb” powder-esque highlighter in Cognac Candy, and a Glowstick called “Purrrl” saying “for all skin tones”, does embody the cherishing empowerment of black and brown beauty, such as light skinned beauty. Rihanna remains true to her fans by including all different types of feminity and beauty into one brand only.

The interpretational sovereignty is taken through devine colors, devine frangrances and most of all devine descriptions by Rihanna, who is mostly considered as a queen, next to Beyonce Knowles, and Nicki Minaj. And so a glow stick, highlighter, or luminizer do enhance the beauty of skin diversity giving girls and women as well the right to decide on their body, and mostly, the power over their body, celebrating their skin color without being fetishized nor exotisized. Using Fenty Beauty means taking back the narratives of racism, and at the same time been given scepters to emphasize, or as we say in beauty language: highlight, the beauty of skin.

(Please note: the products mentioned had been provided as press material, picture credit: fentybeauty.com, Youtube)

Supermodel turned business woman, Elle McPerson, also known as “The Body”, enriches the world of cosmetics, beauty and lifestyle with her Co-founded brand “WelleCo”. Being focused on health, and gut, the “goddess with guts” as she describes herself, WelleCo offers supplements nourishing and protecting the body. The supermodel, being vivid and a natural beauty, tries to reach out for a healthy living.

Wellintentioned, a life-changing programm, brought on Instagram into being, takes on a journey of and to wellness and awareness. Mentally completing the philosophy of WelleCo for the consumer, affirmations on a healthy lifestyle accompany the 30-day programm of WelleCo.

They don’t only contain several nutritional values, but an appealing approach, design and mentality, which makes WelleCo by Elle McPherson to the most outstanding brand, when it comes to supplement, especially in the world of “beauty food”, a contemporary trend, Elle McPherson might have put in motion. Unintentionally, but wellintentioned, for sure! Thanks, to “The Body” and her beauty.

We live in a performance society. The motto says: be better, compete, win. The fact that young women always want to improve their appearance is not involuntary or even unnatural.

A little in the cheek, then chin filler, please, a little more into the cheeks, afterwards the lips, first in the lower, then again in the upper.

The fact that women keep trying to get better, better and the best version when it comes to their looks is because men manage to perform in a professional world, whereas women are still defined by looks. Instead of using their potential, it is women who invest in their looks. There is no further development because women are still underrepresented in large parts of society as well as professional fields.

Most women are attracted to the area of ​​fashion, cosmetics and other business and services in the world of beauty. At the same time, however, women still work primary as parturients, which binds women to their own appearance. Thus appearance becomes her capital. Appearance is performed by women, less their abilities. That gnaws at her potential.

The desire to always look better is related to the fact that we live in a performance society, and that means for women that she has to perform by (self)-care and appearance, which has to be proven. Men work, women do body work.

Women always want to improve their looks rather than their skills. More hyaluronic acid, further evidence that women still have limited lives.

(First article in English, asking for understanding 🙂 and criticism!)

Während der Quarantäne lassen sich ein und weitere Beauty-Tricks zu Hause (#stayhome) anwenden, für die sonst im Alltag weniger Zeit bleibt.

  1. 2 Liter Wasser-Challenge: den ganzen Tag über verteilt Wasser trinken? Endlich machbar. Kräutertees wie Grüntee sind natürlich auch drin
  2. Masken, regelmäßige Gesichts-Reinigungen nach Make Up, DIY Facials mit Dampf, Peeling, Gua Sha-Massage, können wir at home!
  3. Nagellacke: Rot, Lila, Blau – endlich alle Zeit der Welt, um die angesammelte Jahrtausendkollektion auch zu benutzen
  4. Lippenstift for yourself: boost your confidence! Lippenstift in schmeichelnden Lieblingsfarben rocken, Selbstbewusstsein pushen und schön aussehen
  5. Fresh food, alle Tage wieder: egal, was Präferenz ist, ob Nüsse, Obst oder Gemüse à la Chinese Food vom Imbiss: frisch muss es sein!

Alles, was in Sachen Beauty schon immer ausprobiert werden wollte, bekommt jetzt seine Zeit. Ob die Kultmaskara von Charlotte Tilbury, Lidschattentöne von Huda Beauty, oder die einfache “öko” DIY-Maske aus Honig-Zitrone-Quark, bei der sich keiner so sicher ist, ob sie nicht doch besser wirkt als ein oder andere gehypteste Beautybrandmaske auf Instagram. In einer Quarantäne kann jetzt Zeit dafür sein. Ebenso – genauso, wenn nicht noch wichtiger – sind die besten Dance-Songs für TikTok, die es braucht, um zu tanzen – offline versteht sich. Von UK-Artist RAYEs ‘Confidence‘, über ‘Crew‘, bin hin zu ‘Tequila‘. So… get ready… in front of the mirror. Cause, mirror, mirror: ‘we’re all the most beautiful AF right now!’

Bilder: Freisteller

Seit 2006 läuft die Casting-Show Germany’s Next Topmodel moderiert von einstigem Model Heidi Klum. In den letzten 14 Jahren hat jene Show weniger Talente hervor gebracht als Komplexe.

Hand auf’s Herz: Wer fühlte sich nicht hässlich, als die erste Staffel los ging? Seit der dritten Staffel ist klar: die Show taugt nichts. Weder werden Frauen hervorgebracht, die den Durchbruch in der Modewelt erleben werden (“Heidi Klum war nie in Paris”, Zitat: Karl Lagerfeld), weder in Paris noch in einer anderen Modestadt, noch neue erstrebenswerte Frauenbilder.

Lena Gercke, die erste Gewinnerin, ist auch heute nur ein Exemplar von dem, was in Deutschland als “schön” gilt: groß, blau-äugig, blond, schlank.

Germany’s Next Topmodel hatte damals bereits die einstige “Miss Germany” Wahlen ersetzt. Mittendrin eine Heidi Klum, die es nie weit gebracht hat, außer in den USA als kurviges “Bauernmädchen” aus Deutschland bei Dessoushersteller Victoria’s Secret, das heute nicht mehr en vogue ist.

Wie lang will diese Show noch bestehen? Zahllose Kritiken sind entstanden. ProSieben und Heidi Klum scheinen aber weiterhin an dem Angebot fest zu halten. Sicher, viele Einschaltsquoten. Aber von Staffel zu Staffel werden die Verhaltsmuster peinlicher, zum Fremdschämen. Und zum Vormachen.

Denn das Rumgezicke, Anfauchen, und Augenauskratzen mag unterhaltsam sein, den ein oder anderen zum Lehrer werden lassen, aber Fakt ist, dass dieses Verhalten noch immer “durchgeht.” Heidi Klum selbst spielt wie die “gebildete Zuschauerin” (ja, GNTM wird nicht nur von 13-Jährigen konsumiert) eine Lehrerin, die mahnt und den “Mädchen” beibringt, wie sie zu laufen haben, Presse zu behandeln und auch sonst zu glänzen. Die Mädchen scheinen sich einer Art “Resozialisierungs-Camp” hingegeben zu haben. Ein Sprungbrett mag es für die ein oder andere sein (Sara Nuru, Marie Nasemann, Sarina Nowack, Hana Nitsche), aber ein Laufstegmodel sind die wenigsten unter ihnen geworden (Alisar Ailabouni, die kleine Ausnahme).

Was die 15 Staffeln aber tatsächlich unterstützten: Frauenfeindlichkeit, das Bloßstellen von Frauen in der Öffentlichkeit, Sexismus, Voyeurismus, Matriarchat. Zwar kürt die Show “Gewinnerinnen”, die sich durch Disziplin, Können und Gefragtsein auszeichnen, was die Frauen aber selbst aus ihrem Leben gemacht zu haben scheinen, ist wohl einzig ihrer Persönlichkeit zuzuschreiben, statt jener Castingshow, die den jungen Frauen verspricht, das Talent aus ihnen raus zu holen. Zum Modeln braucht es mehr als Gut aussehen – das steht außer Frage und das zeigt die Show – aber dennoch stellt sich die Frage, warum diese Show noch heute ausgestrahlt wird. Einschaltsquoten, klar. Aber Verantwortung, keineswegs.